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 Заголовок сообщения: 7 USA Email Marketing Tips for Small Businesses (2024)
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Then brainstorm new content ideas that relate to these keywords and answers questions throughout the funnel, establish a content calendar that prioritizes this new content, and get a copywriter to interview your subject matter experts and create fresh content. Tip: Google Search Console’s “Performance” reporting can provide ideas for new content – it’s the part of Google that actually tells you what people searched for to get to your site (Google Analytics does not). Generating Leads from Thought Leadership Your prospects will fill out a form and share their contact information with you to unlock appealing, longer-form, deeper funnel content that goes into more detail than blogs and case studies.

This “gated” content includes USA Email List e-guides, technical whitepapers, e-books, training materials, and recorded webinars. Tip: require them to fill out a “How did you hear about us?” field so you can attribute each lead to its source. Deeper funnel content also can be promoted through pay-per-click campaigns (Google, LinkedIn and don’t forget Microsoft Ads), social media, blogs, third-party article publishing sites (e.g. Medium), as well as old-fashioned PR. We do not recommend gating blogs, infographics, data sheets, case studies, or any other promotional marketing materials – prospects expect this content to be freely available.


Manufacturing Content Marketing Case Study A recent marketing audit for a manufacturer of induction heating tools revealed the following obstacles: Messaging that focused more on features and benefits rather than identifying the problems their tool solves, how it solves them, and examples of how these problems were solved for actual users A lack of thought leadership on why their technology was better, more profitable and safer than direct competitors and the status quo Top-of-funnel blogs posted inconsistently over long periods of time No search engine optimization No e-commerce: they were too afraid of competing with their distributors.

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